Hermione Way, journalist and founder of both newspepper.com and techfluff.tv, moderated the start-up pitch and the Looking East session at NEXT Berlin 2012. Being an entrepreneur herself, she was enthusiastic about the Berlin startups presenting their ideas at NEXT12 and competing with the Silicon Valley scene. However, there is not only competition among new enterprises, but also among European cities striving to be the new tech city in order to attract startups as economic driving forces.