Steve Souders opened the Technolgy Track at NEXT Berlin 2012. He is Performance Leader at Google and focusses on website speed and mobile performance. At this year’s conference he gave insights into the topic.

Following Souders, simple adjustments on your website may increase your website’s speed significantly. This, in turn, reduces costs, as Souders explained. Just as importantly, site speed positively affects the Google ranking of your page. Having these facts in mind, he started a new business branch at Google: Website Performance Optimisation.

Being one of the thought-leaders on the topic, he provided the NEXT audience with tips and tricks for better mobile performance. He also introduced the latest developments in analysing tools. After listening to this talk, you’ll be well equipped to create a faster mobile experience for your customers.

The slides of his talk are available on stevesouders.com.