Mike John Otto describes Hi-Res! not as an agency, but rather as a studio. To him, this term better reflects the flexibility of the company. A key part of this ability to adapt to the ever changing environment is the firm’s staffing: Freelancers and permanent employees are treated equally and form the core of Hi-Res!.

The first studio was founded in 1999. Now, there are offices across Europe. Each studio has its own playground: an individual structure to develop its own business.