Every product has a story. A journey of people, places and raw materials. This story of design and making is often missing when we buy a product. The story of ownership is often unknown when we inherit one. This talk looks at how we might start to embed physical objects with meaning by joining them with their digital story. It looks at the rise of open product data, the Internet of Things and small scale manufacturing and how all these movements might change the way with create and own things forever.