Last Friday was Black Friday – the day in the US where big sales happen after Thanksgiving. (The tradition is making its way to Europe – with some rather shameful side-effects.) It’s an interesting litmus test of the relative power of mobile platforms to generate revenue, as Ina Fried reports for re/code:

With the holiday shopping numbers continuing to filter in, one of the consistent trends is that mobile spending on iPhones continues to outpace that done on Android.

Adobe, for example, found that iOS users drove four times as much mobile sales revenue as did those on Android devices.

Once more, we have evidence that the financial argument about platform targets is more complex than merely market share.

Today is Cyber Monday – the digital equivalent of Black Friday. Let’s see if that has any impact on the figures.

 

Photo by Clint Budd, and used under a Creative Commons licence