• next10 is over. See What You Missed!


    On Wednesday, next10 closed its gates. After four years in Hamburg, this year’s edition was the first in the German capital. 1385 people finally registered for the show, and more than 100 speakers were on stage. The programme featured several keynotes given by inspiring, creative and technical savvy…

    By Martin Recke

  • Stefan Weitz and The dawn of the Vertical. Horizontal search is over.


    This is a video from They are a media partner of next10 and producing lots of quality content. Check out their YouTube channel for more. Stefan Weitz is Director of Search at Microsoft. He spoke today at next10.

    By Martin Recke

  • next10 goes Berlin: May 11 & 12, 2010


    It is a big step for us: We are moving the next conference to Berlin! SinnerSchrader and STATION-Berlin will jointly host next10 on May 11 & 12, 2010. With this move we aim to build the next conference in Berlin into the leading European conference for the digital and…

    By Martin Recke

  • Our Speakers Policy


    We are out and about to publish the Call for Participation for next year’s edition of the next conference. Preparing for this, I wrote down the principles guiding the invitation of speakers. You may want to read this if you are planning to apply. In principle, there are three ways…

    By Martin Recke

  • Three New Members for our Advisory Board


    With next10 our Advisory Board is facing it’s second next conference. At the same time – and that’s the news now – we are happily welcoming three new members: Monique van Dusseldorp, Sören Stamer and Hartmut Esslinger. Some of you might recognize them as two of them formerly appeared on…

    By Martin Recke

  • Game Changers use Disruptive Technologies, Break Rules and Redefine Business Models


    The Internet is the ultimate disruptive technology. 15 years after the advent of the Web in the mass market, we only had a glimpse into what is possible. The Web changes the game completey. It empowers individuals to achieve what individuals never could achieve before in history. We call them…

    By Martin Recke

  • HuffPost looks for the ultimate Game Changers


    In case you bother to read this blog, you already know the main theme of next10: Game Changers. We will tell you more about that soon, but in the meantime have a look at the fabulous Huffington Post. Currently they are celebrateing 100 innovators, visionaries, and leaders in 10 categories who…

    By Martin Recke

  • The New Rules of News


    It is common wisdom nowadays that to survive journalism has to change. The question that remains is how. Dan Gillmor, both a journalist and an academic, answers this question with 22new rules of news [via]. Some of them seem quite tough to me, but in general his lists…

    By Martin Recke

  • Web is now Biggest Marketing Medium in UK


    Some of you might have wondered why Mercedes spends half of its marketing budget on digital media in the UK. Now we know the German car-maker is not alone. In the first six months of 2009, internet advertising sales in the UK overtook TV for the first time. According to …

    By Martin Recke

  • Mercedes digitises half of its marketing budget


    In the UK, that is. It is clearly a milestone on the way of the digital revolution. Anders Sundt Jensen, VP for brand communications, broke this news at the dmexco trade show this week. Jensen said the dynamics of the UK market and the advanced consumer behaviour in the…

    By Martin Recke

  • Would you like next10 to be held in Berlin?


    As some of you might know, we at SinnerSchrader are currently involved in running, the European Javascript Conference. Compared to the next conference, this is a pretty small, highly focused event. And as it turns out, it’s running extremly well. That conference will take place in Berlin on November…

    By Martin Recke

  • Why Adobe acquires Omniture


    At first, this news sounded a bit odd to me. Is there any reason why Adobe should want to buy web analytics firm Omniture? And then, I’ve a long history of acquisitions in mind. We are still using a tool called Hitbox that was developed by WebSideStory which got acquired…

    By Martin Recke

  • Are Agencies Doomed or Agents of Change?


    Wayne Arnold who set up marketing agency Profero in 1998 has a nice piece in AdAge about the present and future of agencies. That’s a topic of interest for everyone who works for such a beast (like me). Wayne cites Nicholas Negroponte, former chair of MIT’s Media Lab (who…

    By Martin Recke

  • One year after next08, Real-Time Web takes off


    In 2008, we ran the next conference under the motto “get realtime”. By hindsight, this seems a bit premature now, as the real-time web is just getting steam. Loïc Le Meur even runs his excellent LeWeb conference with “The Real-Time Web” as the theme this year – a full one…

    By Martin Recke

  • Jeff Jarvis blogs about his Prostate Cancer


    If there was one single star at next09, it clearly was Jeff Jarvis. He gave a tremendous keynote speech and had a brilliant panel discussion with Umair Haque (watch the video here). He gave tons of interviews which can be found all over the web and also in print.

    By Martin Recke

  • Save the Rabbit! Nabaztag Maker just went bust


    Sad news came in from Engadget and Loïc Le Meur today: Violet, the company behind the cute wifi rabbit called Nabaztag, has run out of money. Unfortunately it might become one of those cases when the entrepreneur is right too early and gets out of funding, add the recession times…

    By Martin Recke