Customers choose the channel. You choose the experience.

Behaviour

Our keynote speaker Brian Solis in conversation with NEXT curator Monique van Dusseldorp on experience, behaviour change and omnichannel marketing. You are more than welcome to participate and ask questions. Please ask in the audience or had them in via twitter.

Speaker on this track

Brian Solis

Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also the author of the recently released book ‘X: The Experience When Business Meets Design’.

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.

Read more

Monique van Dusseldorp

Monique van Dusseldorp has been involved as the international Program Director of NEXT Berlin since 2010, since 2012 working alongside Peter Bihr to define themes and speakers for the event. Monique van Dusseldorp (48) is a well-known curator of seminars and conferences on creativity, innovation, and technology. Over the last ten years she initiated and organised a series of internationally renowned events, all with a top line of speakers. She was the Program Director of PICNIC, an Amsterdam cross media festival, from 2006 to 2008, and since 2009 has been the Program Director for the Dutch iMMovator Cross Media Network, focused on changes in the broadcasting industry. She helped launch the first Wired Event in London, and she is on the board of TEDxAmsterdam and a number of other industry events, mostly in the field of media and technology.

Read more