Riding the Experience Business Wave: From Basic Email Personalisation to Customer Journey Management

Behaviour

Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.

Speaker on this track

Timo Kohlberg

Timo Kohlberg is a digital marketing and cross-channel campaign management expert. At Adobe, he is a Product Marketing Manager for Adobe Campaign within the Adobe Marketing Cloud, focusing on go-to-market strategies, communications, as well as business development. Previously, Timo was responsible for Product Marketing and Demand Generation at Infor, covering key regions in EMEA. He holds a degree in Business Administration with emphasis on Marketing from Munich University of Applied Sciences.

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