Q & A Session

Behaviour

After her keynote “The psychology behind successful products” Web Psychologist Nathalie Nahai will be joint on stage by Stefan Ropers, Managing Director Adobe Systems. Ropers will make an initial assessment of the topics raised by Nathalie Nahai and will add the point of view of NEXT Premium Partner Adobe to the mix.

Speaker on this track

Nathalie Nahai

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson).

The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies including Google, Unilever and Harvard Business Review, and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.

Nathalie lectures internationally on the digital application of behavioural sciences, host podcasts (including The Guardian’s Tech Weekly), and contributes to national publications, TV and radio on the subject of online behaviour.

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Stefan Ropers

Stefan Ropers, Managing Director Central Europe at Adobe, is currently working on further shifting the company’s business model towards “One Adobe”. Adobe offers everything marketers need to launch and monitor a successful campaign in the digital age – starting with the right creative tools and ending with the Adobe Marketing Cloud’s data solutions. In times like these where everything is about “Content Velocity”, this could proof to be the deciding competitive advantage.

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Daniel Bröckerhoff

Daniel Bröckerhoff is a freelance journalist and TV/video/event host living in Hamburg and Mainz. Since may 2015 he is hosting the new late news show "heute+", produced by public broadcaster ZDF.

Working with and on the internet since 1998 he is a tech enthusiast and early adopter but also looking at the disruptive developments from a critical point of view.

On the web

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