Matthias Schrader, SinnerSchrader
Von Carmen Ullrich-Nolte am 7.02.08 12:49
Matthias Schrader ist Gründer und Vorstandssprecher von SinnerSchrader. Im Jahr 2007 hat er sein Unternehmen radikal neu ausgerichtet und SinnerSchrader als die Agentur für das interaktive Zeitalter positioniert.
Mit seinem Vortrag Creating Radical Relationships läutete er die Neuausrichtung auf der next07 ein. Seine Vision: Der interaktive Konsument wird das Marketing revolutionieren. Der Konsument hat das Internet zu dem zentralen Ort gewählt, von dem aus er Produkte und Services erleben will und Beziehungen zu Unternehmen und Marken aufbaut.
Matthias Schrader is the founder and spokesperson of the executive committee of SinnerSchrader.
In 2007 he radically realigned his corporation and positioned SinnerSchrader as the agency for the interactive age.
With his presentation Creating Radical Relationships he announced the realignment at the next07. His vision: The interactive consumer is going to revolutionize marketing. The internet has been chosen as the central place in which the consumer wants to experience products and services and establishes relationships with brands.
In 2007 he radically realigned his corporation and positioned SinnerSchrader as the agency for the interactive age.
With his presentation Creating Radical Relationships he announced the realignment at the next07. His vision: The interactive consumer is going to revolutionize marketing. The internet has been chosen as the central place in which the consumer wants to experience products and services and establishes relationships with brands.
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