Nils Andres, Brand Science Institute
Von Natascha Burmester am 6.03.08 14:26
Dr. Nils Andres ist Gründer des Brand Science Institute (BSI) in Hamburg, das sich unter anderem der Analyse neuer Geschäftsmodelle im Web 2.0 und dem Aufbau und Management von Brand Communities/Social Networks widmet. Das 2002 gegründete Institut entwickelt außerdem Targeting-Instrumente und Ansätze zur Messung der Profitabilität von Brand Communities und Social Networks. Andres promovierte an der Universität Hamburg im Bereich BWL und Psychologie.
Dr Nils Andres is the founder of the Brand Science Institute (BSI) in Hamburg, which is dedicated to the analysis of new Web 2.0 business models and the foundation and management of brand communities and social networks, among other things.
The Institute, founded in 2002, also develops targeting instruments and approaches for measuring the profitability of brand communities and social networks. Andres earned a doctorate in business administration and psychology from the University of Hamburg.
The Institute, founded in 2002, also develops targeting instruments and approaches for measuring the profitability of brand communities and social networks. Andres earned a doctorate in business administration and psychology from the University of Hamburg.
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