Program
Von Martin Recke am 26.03.08 16:43
The next08 theme is "get realtime". We are asking why the consumer is realtime - and you need to be, too.
_ Enterprise 2.0:
How corporations deal with the real-time challenge.
How corporations deal with the real-time challenge.
_ Marketing 2.0:
How brands and consumers interact in real-time.
How brands and consumers interact in real-time.
_ Mobile 2.0:
How the real-time web gets mobile.
How the real-time web gets mobile.
_ Media 2.0:
How media work in real-time.
How media work in real-time.
8:00 a.m.
Registration & Breakfast
Registration & Breakfast


9:10 a.m.
Geraldine Wilson, Vice President Yahoo! Connected Life
Taking Advertising Mobile
Moderation: Thomas Knüwer, Handelsblatt
Geraldine Wilson, Vice President Yahoo! Connected Life
Taking Advertising Mobile
Moderation: Thomas Knüwer, Handelsblatt

9:30 a.m.
Matt Cohler, Vice President of Product Management Facebook
Driving Forces: Innovation at Facebook
Moderation: Thomas Knüwer, Handelsblatt
Driving Forces: Innovation at Facebook
Moderation: Thomas Knüwer, Handelsblatt

9:50 a.m.
Mike Jennings Android Development, Google
Driving Innovation on new Platforms: Android and the Open Handset Alliance
Moderation: Thomas Knüwer, Handelsblatt
Mike Jennings Android Development, Google
Driving Innovation on new Platforms: Android and the Open Handset Alliance
Moderation: Thomas Knüwer, Handelsblatt
10:10 a.m.
Panel Discussion with Geraldine Wilson, Matt Cohler and Mike Jennings
What Real-Time really Means
Moderation: Thomas Knüwer, Handelsblatt
Panel Discussion with Geraldine Wilson, Matt Cohler and Mike Jennings
What Real-Time really Means
Moderation: Thomas Knüwer, Handelsblatt

10:10 a.m.
Alistair Eaves und Matthias Frye, QlikView & André Jonske , SinnerSchrader
Simplifying Analytics for Marketeers - a Showcase
Alistair Eaves und Matthias Frye, QlikView & André Jonske , SinnerSchrader
Simplifying Analytics for Marketeers - a Showcase
10:10 a.m.
Malcolm Duckett, Speed-Trap
Real-Time and Real Analytics: Choreographing Customer Experience the Intelligent Way
Malcolm Duckett, Speed-Trap
Real-Time and Real Analytics: Choreographing Customer Experience the Intelligent Way
10:30 a.m.
Coffee Break
Coffee Break

11:00 a.m.
Steve Rubel, Edelman
10 Trends that Will Shape Your Digital Future
Moderation: Olaf Kolbrück, Horizont
Steve Rubel, Edelman
10 Trends that Will Shape Your Digital Future
Moderation: Olaf Kolbrück, Horizont
11:00 a.m.
Joel Berger, MySpace, Marcus Riecke, StudiVZ
Me, Myself and I. Und wo ist die Marke?
Moderation: Christian Stöcker, Der Spiegel
Joel Berger, MySpace, Marcus Riecke, StudiVZ
Me, Myself and I. Und wo ist die Marke?
Moderation: Christian Stöcker, Der Spiegel

11:00 a.m.
Nils Andres, Brand Science Institute
Vorstellung Studie: Nutzung von Networks - Wie Markenartikler vom Real-Time Trend profitieren!
Moderation: Roland Endert, Handelsblatt
Nils Andres, Brand Science Institute
Vorstellung Studie: Nutzung von Networks - Wie Markenartikler vom Real-Time Trend profitieren!
Moderation: Roland Endert, Handelsblatt




11:30 a.m.
Stowe Boyd, /Message
Social revolution on the Web, and it's impact on business, media, and society... and us, as individuals.
Moderation: Olaf Kolbrück, Horizont
Stowe Boyd, /Message
Social revolution on the Web, and it's impact on business, media, and society... and us, as individuals.
Moderation: Olaf Kolbrück, Horizont
11:30 a.m.
Stefan Glänzer, LastFM und Ingo Vandre, SPV
Free! Wie wir morgen Musik kaufen.
Moderation: Christian Stöcker, Der Spiegel
Stefan Glänzer, LastFM und Ingo Vandre, SPV
Free! Wie wir morgen Musik kaufen.
Moderation: Christian Stöcker, Der Spiegel



12:00 p.m.
Lunch Break
Lunch Break


1:00 p.m.
Werner Vogels, Amazon
Accelerating the Speed of Innovation - Compete on Ideas not Resources
Moderation: Holger Schmidt, FAZ
Werner Vogels, Amazon
Accelerating the Speed of Innovation - Compete on Ideas not Resources
Moderation: Holger Schmidt, FAZ

1:00 p.m.
Sven Dörrenbächer, Mercedes Benz Ralf Schremper, Bertelsmann
Print und TV sind nicht tot und Online ist nicht das Paradies. Wie kommen alte Allianzen zu neuer Stärke?
Moderation: Eva-Maria Schmidt, Horizont
Sven Dörrenbächer, Mercedes Benz Ralf Schremper, Bertelsmann
Print und TV sind nicht tot und Online ist nicht das Paradies. Wie kommen alte Allianzen zu neuer Stärke?
Moderation: Eva-Maria Schmidt, Horizont




1:30 p.m.
Robert Hamilton, Google Mobile Management
Being Real-time: Google's Mobile Strategy
Moderation: Holger Schmidt, FAZ
Robert Hamilton, Google Mobile Management
Being Real-time: Google's Mobile Strategy
Moderation: Holger Schmidt, FAZ

1:30 p.m.
Jimmy Maymann, GoViral
Branded activities and social media in the age of Youcracy
Moderation: Eva-Maria Schmidt, Horizont
Jimmy Maymann, GoViral
Branded activities and social media in the age of Youcracy
Moderation: Eva-Maria Schmidt, Horizont



2:00 p.m.
Coffee Break
Coffee Break


2:15 p.m.
Oliver Rengelshausen, Thomas Cook & Stefan Schaub, TUI
Die Antwort auf holidaycheck.com
Moderation: Ruth Henke, Focus
Oliver Rengelshausen, Thomas Cook & Stefan Schaub, TUI
Die Antwort auf holidaycheck.com
Moderation: Ruth Henke, Focus

2:15 p.m.
Mario Neurath, activeGATE, Frank Böttcher, interRent
Best Practice: Hilfe, der Kunde fragt. Warum bei interRent Avatare Kosten sparen und trotzdem die Konversion erhöhen.
Moderation: Dirk Kunde, Textkunde
Mario Neurath, activeGATE, Frank Böttcher, interRent
Best Practice: Hilfe, der Kunde fragt. Warum bei interRent Avatare Kosten sparen und trotzdem die Konversion erhöhen.
Moderation: Dirk Kunde, Textkunde




2:45 p.m.
Luis Suarez Rodriguez, Community Builder and Social Computing Evangelist at IBM
Giving up on Work E-mail. Experiences.
Moderation: Götz Hamann, Die Zeit
Luis Suarez Rodriguez, Community Builder and Social Computing Evangelist at IBM
Giving up on Work E-mail. Experiences.
Moderation: Götz Hamann, Die Zeit

2:45 p.m.
Jochen Wegner, FOCUS online, Katharina Borchert, Der Westen
Der Bürger als Journalist: Geliebt oder geduldet?
Moderation: Mark Pohlmann, Mavens Dialog
Jochen Wegner, FOCUS online, Katharina Borchert, Der Westen
Der Bürger als Journalist: Geliebt oder geduldet?
Moderation: Mark Pohlmann, Mavens Dialog



3:15 p.m.
Coffee Break
Coffee Break


3:45 p.m.
Guillaume du Gardier, Ferrero und Laurent Burdin, SinnerSchrader
How to reach the FMCG consumer in the age of declining mass media audience
Guillaume du Gardier, Ferrero und Laurent Burdin, SinnerSchrader
How to reach the FMCG consumer in the age of declining mass media audience

3:45 p.m.
Nate Elliott, JupiterResearch
Marketing in Real Time: Using Social Media to Engage Your Target Audience
Moderation Björn Negelmann, nSight
Nate Elliott, JupiterResearch
Marketing in Real Time: Using Social Media to Engage Your Target Audience
Moderation Björn Negelmann, nSight





4:15 p.m.
Lukasz Gadowski, Spreadshirt & Paul Jozefak, Neuhaus Partners
Die deutsche Start-up-Szene im internationalen Vergleich
Moderation: Dirk Kunde, Textkunde
Lukasz Gadowski, Spreadshirt & Paul Jozefak, Neuhaus Partners
Die deutsche Start-up-Szene im internationalen Vergleich
Moderation: Dirk Kunde, Textkunde

4:15 p.m.
Sören Stamer, CoreMedia,
Enterprise 2.0 - Der Wert von Vernetzung? Unbezahlbar.
Moderator: Matthias Schrader, SinnerSchrader
Sören Stamer, CoreMedia,
Enterprise 2.0 - Der Wert von Vernetzung? Unbezahlbar.
Moderator: Matthias Schrader, SinnerSchrader


4:45 p.m.
Coffee Break
Coffee Break

5:00 p.m.
Volker Gaßner, Greenpeace
Kontrollverlust als Gewinn. Wie Greenpeace in Zukunft Kampagnen organisiert.
Volker Gaßner, Greenpeace
Kontrollverlust als Gewinn. Wie Greenpeace in Zukunft Kampagnen organisiert.
5:00 p.m.
Mark Peatey and Nadim Saad, result & Stephan Uhrenbacher, Qype
Internationalization: How Online Companies can leave their Home Market behind
Moderation: Dirk Kunde, Textkunde
Mark Peatey and Nadim Saad, result & Stephan Uhrenbacher, Qype
Internationalization: How Online Companies can leave their Home Market behind
Moderation: Dirk Kunde, Textkunde

5:00 p.m.
Markus Angermeier und Martina Pickhardt
"Come and Chat": Live Stream Media: Übersicht über die Techniken und Programme plus Live-Interview von der next08
Markus Angermeier und Martina Pickhardt
"Come and Chat": Live Stream Media: Übersicht über die Techniken und Programme plus Live-Interview von der next08





5:30 p.m.
Rolf Hansen, simyo & Sarik Weber, cellity
Das Thema: Mobile Marketing. Warum die Provider zögern und Vermarkter versagen. Und warum in Zukunft alles besser wird.
Moderation: Volker Müller, FTD
Rolf Hansen, simyo & Sarik Weber, cellity
Das Thema: Mobile Marketing. Warum die Provider zögern und Vermarkter versagen. Und warum in Zukunft alles besser wird.
Moderation: Volker Müller, FTD

5:30 p.m.
Moses Grohe, GEE Games Magazin
Spielekonsolen. Was sie können. Warum sie begeistern. Warum sie der PC der Zukunft sind.
Moses Grohe, GEE Games Magazin
Spielekonsolen. Was sie können. Warum sie begeistern. Warum sie der PC der Zukunft sind.


6:30 p.m.
Closure of conference
Closure of conference
7:00 p.m.
Dinner
Dinner
8:00 p.m.
next08 meets onlineKapitäne powered by MySpace
next08 meets onlineKapitäne powered by MySpace
10:00 p.m.
Live Act
Live Act
1:00 a.m.
Open End
Open End
Conference languages are German and English - depending on the nationality of the speakers. Open doors invite you to switch tracks freely. Take part in discussions and workshops, and get in touch with the speakers!
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