Joi Ito, in case you don't know him, is the CEO of Creative Commons. I've already written about Joi and Creative Commons on this blog. A few days ago, he gave a speech at the DLD conference in Munich (see video above) about the sharing economy. We call it Share Economy, but the difference is only semantical.
I just want to highlight on of his points. According to Joi, there is a kind of gradual scale in media usage habits that ranges from consumption on one end via interaction and participation to expression on the other. The classical mass media model was designed around the notion of consumption by the masses, while expression was the privilege of only a few people who got even paid to express themselves.
This has pretty much changed with the advent of the Internet. And for this new world of consumer interaction, participation and expression the institution of copyright has become the main friction and a problem Creative Commons promises to solve. Watch!
Update: Joi has uploaded his slides from DLD to slideshare. See below.
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