Crowdsourcing Creativity seems to be an irritating issue, at least for agencies whose traditional value promise is based on their own creative staff that cannot easily be replaced by a crowd of creatives from the outside. So the typical question that always comes to mind is who can be trusted. Katarina Skoberne from OpenAd and Ross Kimbarovsky of crowdSPRING both sat on a panel at next09, presenting their different approaches to the same problem.
And while OpenAd and crowdSPRING didn't chose the same route to solve the problem of trust, they share the conviction to trust the network. Typically, their clients get to chose from a lot of creative work done by many different people, giving them the chance to pick what they like and think works best for their needs. So it's not the question whether they trust the notorious design student or not, but the networks, processes and platforms Katarina and Ross have built.
Crowdsourcing Creativity has the disruptive potential to be a game changer for the agency business. So if you happen to be a creative or agency worker, you better watch this video, check out both sites and prepare for the inevitable future.
Yes it can be crowdsourced. Even the best companies do this especially in the case of marketing creativity and improvements. For me no matter how large my company got I would always be crowdsourcing for new ideas as well as leveraging my internal staff.