Ezra Goldman, Piipl

Ezra Goldman is product manager at Piipl and the founder of Morfeme. He is a user centered design strategist with an emphasis on the interrelationship between people, places and things. His projects have covered a wide array of fields, from HP wanting to understand out what the future of connectivity meant for their business, the City of Copenhagen trying to use ethnographic research to stimulate product development for nursing homes, and uncovering user insights to develop design goals for beta versions of a web-based software tool and two digital walking tours.

Projects in this vein include creating use case scenarios for Piaggio and the MIT Media Lab for a shared-use folding electric scooter, helping City Carshare trying to understand its process and core technology needs, and entrepreneurial user research in San Francisco to develop the kernel of a rideshare startup concept. Goldman holds a BA in Anthropology from Reed College and an MCP from MIT.