Jyri Engeström, Google

Jyri Engeström co-founded microblogging service Jaiku with Petteri Koponen in 2006. A native of Helsinki, Finland, he moved to San Francisco when Google acquired Jaiku in 2007. He is currently Product Manager at Google, where he has been responsible for areas of Google's social infrastructure including Google Profiles and Google's sharing model.

Prior to Jaiku he occupied the position of senior product manager at Nokia, responsible for Nokia's Linux-based Internet Handhelds products. A sociologist by training, he is noted for coining the term 'social objects' to refer to photos, bookmarks, and other shareable Web content. He co-founded and runs the Aula conference with Marko Ahtisaari.

His personal blog can be found at zengestrom.com.