Martin Oetting, trnd

Martin Oetting is one of the few German marketers entirely specialising in word-of-mouth marketing and viral communications. He is research director at trnd, the German word-of-mouth marketing pioneer, and in late 2008 he submitted his doctorate dissertation on word-of-mouth marketing, scheduled to appear in the summer 2009.

Oetting is a frequent speaker both in Germany and abroad, and his blog ConnectedMarketing.de is the biggest German blog entirely dedicated to viral effects and word of mouth. Until 2004, he worked for Grey Global Group in various positions. After studying in Germany, France and England, he received his Master's in Business in 1999.