Natasha Friis Saxberg, Mentory

Natasha Friis Saxberg is the founder of Mentory and partner in Webcom ApS, the company that produced Mentory and other startups. Webcom Labs also founded Eksperten in 1998 - the largest IT community in Scandinavia, sold to IDG in 2002.

Mentory is a global mentorship community with increasing users and global spread. Mentory facilitates the mentorship relation either as a traditional closed relation, or an open, shared and participatory relation. The open mentorship allows protégés to ask questions regarding their goal and spread it across their communities such as Friendfeed, Twitter and more to come. The answers that are returned from the various communities are collected and shared for all participants on Mentory.

Saxberg has been in the Tech industry since 1996, working as a manager and change agent in large international and national (Danish) organisations for almost a decade. With a more scientific angle to social media and behavior, she is affiliated at Copenhagen Institute for Futures Studies. Saxberg is in the last phase of publishing a book about social media expected to be published in the beginning of June 2009.