Paul Blazek, Web Innovation Lab

Paul Blazek is founder and managing partner of the Web Innovation Lab. The Vienna based company leads clients into the world of dialogue-oriented digital communications and focusses on user and community activation in order to achieve sustainable brand effects.

As an employee of various banks, a major consulting firm and a media agency Blazek worked on marketing strategies for communication products. Together with his teams he created more than 150 webprojects for national and international clients and is regarded as one of Austria's leading experts on interface and community know-how on the Internet.