Sascha Lobo

Sascha Lobo is a copywriter. After making practically all of the possible mistakes of the first New Economy, he took some time out and then discovered "digital bohemia" with Holm Friebe - "We Call it Work".

He is co-editor of the collective blog Riesenmaschine, which received the Grimme Award, and in 2007 he, together with Tanja Kreitschmann and Johnny Haeusler (Spreeblick), founded adical, a company which sells ads in blogs. His personal blog can be found at saschalobo.com.