Stephan Beringer, Tribal DDB Worldwide

Stephan Beringer is based in London and is responsible for Tribal DDB in the EMEA region with its 22 offices. Tribal DDB clients in the region include: Air France, KLM, McDonald's, Philips, Unilever and Volkswagen. Beringer is a founding member of Tribal DDB Worldwide. He opened the German operation in 1995 and Austrian operation in 1999. In his role as CEO of Germany & Austria he became a member of Tribal DDB's European Board in 2001 and took over the regional lead in 2005.

While regarded as a true pioneer of the interactive space, Beringer's experience and expertise is media neutral from the early days. Since the nineties he has been working in traditional advertising in parallel, setting up and leading one of the first integrated agency units in the German market in 1998.

Beringer earned his university degree in law in the mid eighties and then decided to start his career in the music and film industry. In 1988 he moved into the advertising business as copywriter and producer at McDonald's agency Heye & Partner, then joined Philip Morris in 1990 to take over marketing and operational responsibilities for Marlboro's brand diversification businesses.