Sven Markschläger, Jägermeister

Sven Markschläger is International Head of Digital Marketing at Jägermeister since 2007. He is in charge of the department Digital Marketing and takes care of all national and international digital measures of the company. Considering the digital approach to the consumers, Jägermeister does not pursue a global strategy, but carries out an exceedingly effective local niche policy in over eighty countries. This offers various possibilities in regard of the digital universe.

After his studies of Media Informatics, Markschläger started working at the Karlsberg brewery in the department for Innovative Brands. During his activities he was responsible for the digital brand management of domestic brands.