Tony Douglas, BMW

Tony Douglas is Marketing Innovation Manager at BMW. For the last three years he has been responsible for the BMW Group's emerging media innovations such as blogs, vlogs, podcasts, communities, search, video-on-demand and most recently bmw-web.tv.

Douglas was furthermore in charge of BMW mobile marketing innovations including games and mobile services. Before joining the BMW Group he worked as Product Manager on advanced user experiences for Vodafone Live and spent eight years in the mobile industry designing and developing mobile phones and services. He started his career as a Product Design Consultant working in the UK, Canada and Germany. Educated in Edinburgh Scotland he now lives in Munich.