The tiny, little conference we accidentially started in 2006 has grown bigger every year and is now one of the leading digital conferences in Europe. This wouldn't be possible without the help of you - the community that gathered over the years and put enormous amounts of attention, time and money in it.

Therefore we need your help! Especially when it comes to the money part. Please check out the sponsoring and partnership opportunities we've put together for next10. And please don't hesitate to get in touch with us at next10@nextconf.eu.

Our sponsoring opportunities are available to download (PDF, 2 MB).

Some of you know, some don't: We're a small team organizing the next conference, for the fifth time next year. And we're always looking for dedicated support. If you're interested in getting hands-on experience how the next conference works, especially event management as well as sponsoring support: We've got the job for you!

Your internship ideally starts on November 1st, so you're able to get full scoop until May. Your tasks will focus on creating concepts for sponsors, sponsoring organisation and implementation. Other responsibilities will be concerning the event management including marketing, communication and PR activities.

Read some more about our team and work and check out the official job advertisement (in German). We're happy to take your application via mail at jobs@next-conference.com!

It is common wisdom nowadays that to survive journalism has to change. The question that remains is how. Dan Gillmor, both a journalist and an academic, answers this question with 22 new rules of news [via]. Some of them seem quite tough to me, but in general his lists sounds well. Here is, pars pro toto, his first rule:

1. We would not run anniversary stories and commentary, except in the rarest of circumstances. They are a refuge for lazy and unimaginative journalists.

Read more.

Some of you might have wondered why Mercedes spends half of its marketing budget on digital media in the UK. Now we know the German car-maker is not alone. In the first six months of 2009, internet advertising sales in the UK overtook TV for the first time.

According to figures released by the Internet Advertising Bureau and PricewaterhouseCoopers, internet ad sales rose 4.6% on the year in the first half to £1.75 billion, giving it a market share of 23.5%. TV advertising fell 16.1% to £1.64 billion, dropping into second place with a 21.9% market share. The Wall Street Journal writes:

Analyst Ian Maude of Enders Analysis points to the U.K. consumer's penchant for shopping and the growth of e-commerce, or online shopping, which drives search advertising online. "TV maintains its role as the big daddy of display advertising, but the main driver of Internet advertising in the U.K. has been search and particularly Google Inc.," he said.

Read more: IAB, WSJ, Fischmarkt (in German)