Let's stick to the botanic imagery. Rene asks us to imagine a company to be a rose. The story behind it: Roses always have a romantic touch to them, emotions will be associated. And this is what a future manager needs to understand and assemble - the story behind it is the key. To create outstanding stories is what creates value for a company. Rene Jansen, story teller and founder of Winkwaves, explains how important it is to know what everyone knows but furthermore how important it is to stand out from the wisdom the crowds.
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