The Speakers of 2010

Karlheinz Brandenburg on How to be a Game Changer

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Dreams have been around for a very long time. Karlheinz Brandenburg is a man whose dream came true with the invention of the digital audio technologies MP3 and MPEG. They set new game changing standards. The recipe for a true game changer involves several ingredients: trying to do the impossible, to rely on teamwork, to listen to the market and of course not to give up. If you do that and season it with a touch of luck, you've got good chances to get there.

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