When's the last time a mystery occurred in your life? And that does not include any kind of TV show. Adam Fletcher is convinced that there are not enough surprises in our lives. There is way too much information around and available nowadays. Adam nevertheless does explains the secret behind the mystery product service The Hipstery: You can buy a shirt but never know what kind you'll receive until you receive it. This not only relieves you from the burden of choice but is also part of the emotional commerce concept.
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