Yesterday a bunch of bloggers, amongst them our old friends Jeff Jarvis and Tina Pickhardt, entered the newsroom of German national paper Welt kompakt to produce a special "Scroll Edition". This experiment is catering to a recent trend I would call event (or happening) journalism.

Finally, the medium becomes the message. The task of reporting the daily news is literally marginalised, in this case reduced to the rightmost column. The main content is presented in just one over-sized column, making the text more or less unreadable, due to the extra-condensed typo that's optimised for the typically small newspaper columns. This is only aggravated by the decision to switch from the tabloid portrait format to landscape.

But otherwise it's a nice try, and we pretty much like the folks at Welt kompakt for their love to experiment and lack of reservation towards the wild world of the web. Keep on trying!

Disclosure: Welt kompakt was a media partner for this year's edition of the next conference.