Harald Neidhardt, Smaato

In his current position as CMO and Co-founder at Smaato Inc. Harald Neidhardt was instrumental in conceiving the mobile advertising platform SOMA. He is in charge of international corporate development and marketing at Smaato, the pioneering provider of mobile advertising platform and optimization services based in Redwood Shores, California. Smaato is a mobile pioneer and innovator with several awards including AlwaysOn Media 100 (2007, 2009).

Harald Neidhardt is the founder of "M.LOVE" - a global event series for people with a passion for mobile. He is an active member of the Mobile Marketing Association in North America, the German BVDW and a frequent speaker on mobile innovation. He is also the Vice-Chair of the MMA chapter in Germany.

Neidhardt has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann's multimedia subsidiary and one of Europe's largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg.