Laurent Burdin, SinnerSchrader

Laurent Burdin is Managing Director at SinnerSchrader, Germany's leading digital agency. His mission is to lead a radical digital change within marketing and to develop client's online business. This is build around chasing digital consumer insights with strategic planning, web analytics and a brand-new innovation lab. SinnerSchrader works for brands like Deutsche Bank, TUI travel, simyo telecom, Unitymedia cable television, ECCO shoes, comdirect bank and Scout24.

Burdin built up his marketing career in France and Germany at classical ad agencies like Springer & Jacoby and Euro RSCG and made a much-followed switch to SinnerSchrader digital agency in 2007. Laurent Burdin holds an ESCP Europe business degree.