Louis Rossetto, TCHO

Louis Rossetto is the co-founder with Jane Metcalfe of Wired magazine, Wired TV, Wired Books, and the Wired Digital suite of websites, including the first website with original content and Fortune 500 advertising HotWired, as well as the award-winning search engine HotBot. In short, he not only foresaw the major social and economic trend of our time, the digital revolution, he was an active participant and leader in its development.

For something (seemingly) different, Rosetto's current start up is TCHO, a vertically integrated manufacturer of high end chocolate for consumers and industry - one of only about dozen of this scale in the US, and the only one in San Francisco. TCHO is focused on making the finest dark chocolate, innovation, and working to make a better world through its TCHOSource program that goes beyond fair trade to directly improve cacao farmer income by helping them improve the quality of their beans.

Louis Rossetto is obsessed with building a great business from the ground up, creating products and experiences that delight, and changing the world without politics -- and with being the best dad he can be to Zoe and Orson, and partner to Jane. Not necessarily in that order.