Marcel Udo, Eyewonder

As Vice President Business Development EMEA , Marcel Udo is responsible for delivering EyeWonder's products and services to the European market. In addition, he helps advertising clients uncover and explore the possibilities of interactive digital advertising.

His responsibilities include ensuring EyeWonder's corporate business strategy is implemented successfully and consistently overseas. He is charged with driving growth of the EMEA market as well as overseeing the development of new markets and opening new offices as EyeWonder rapidly expands its client base in Europe.

Formerly sales director of ilse media, the largest online publisher in The Netherlands, Marcel was responsible for online advertising sales for more than 140 web properties that reached nearly 70 percent of the Dutch internet population. He was also responsible for advertising sales. Prior to joining ilse, Udo established and led the online sales division for the largest Dutch newspaper, De Telegraaf.

In addition to his role at EyeWonder, Udo serves as Vice-Chairman for IAB Netherlands.