The Speakers of 2010
Paul McCrudden
A digital strategist at Imagination, Paul McCrudden works for some of the world's leading companies across a range of disciplines including social media strategy and physical-digital experiences. His recent side project, #sixweeks, used social media to successfully challenge copmanies to pay him for the time he spent as their customer, generating international PR coverage and winning him a Guardian Mega Innovation Award.
Previously a consultant for media and entertainment companies, McCrudden also runs a small film production outfit specialising in shorts and social documentaries.

































































