Category: News
NEXT Stop – SIME in Stockholm
Next week it is time again for SIME, one of Northern Europe’s most important conferences for digital and online media!
On the 15th and 16th of November everybody gathers at Cirkus in order to listen to speakers like Jacob de Geer (Founder iZettle), Elísabeth Grétarsdottír (EVE Online), Sohrab Ghotbi (NY Times), Riz Khan (Founder English Al Jazeera), Isla MacLeod (BBC), Niklas Zennström (Founder Skype) and many more.
Both days start with the conference at 9am, and from 3pm there are workshops about a whole range of different topics. Take a look at the full program here.
Apart from the conference slots in the mornings of both days, I plan to visit the following workshops, and I hope to be able to share some new insights with you here on the blog during next week.
15th of November:
- Social Business and Best Practise in Social Media
- The Art of Making an Issue Important
- Pay Day – The Future of Payments
- 15 Years of E-Commerce – Where have we come?
16th of November:
- How to partner with Brands and Corporate Sponsors
- Great free Tools But Where
- Management Lessons You Don’t Learn in Business School
SIME is a great place to meet new people and finally get together with the ones you only know from email, Twitter, LinkedIn and the like. Anyone who wants to connect with professionals of the Nordic digital world should attend SIME. But not only that, anyone who seeks inspiration for his field of work should be coming, too. Especially since this year’s topic is PASSION, and not to forget that the Nordics always have been in the lead with developing web services that today worldwide are pretty much standard, to name Skype as only one example for many others. The conference language at SIME is English, and there are lots of international speakers invited. So no worries, you’ll be just fine and hopefully make a lot of new friends.
SIME exists by the way since 1996, and the conference has come a long way since then. From being a Swedish/ Nordic event, it is now on the way to establish itself as an international event with a number of conferences in other European cities, such as Vienna, Barcelona, Helsinki and Amsterdam.
Anyway, should you be at SIME next week, why don’t you hook up with Anja Waltemate and Laura Zoltobrocki from SinnerSchrader (founders & organisers of NEXT) or myself ?
We look forward to meeting you there!
P.S.: More updates on the different tracks you can also get from the official SIME-Bloggers!
NEXT Berlin 2012 Calls for Your Participation!
It’s November and the NEXT Berlin team has some great news for you: Following on from this year’s topic “Data Love”, we’re convinced that 2012 will be the time to think and talk about ’Post-Digital’. Digital has become more tangible, and is leaving its mark indelibly in real life situations. But is it still valid to think digital and non-digital, or do we need to come up with a whole new, all-embracing idea to take us boldly into the future? Come and share your thoughts with us.
Also, we’re happy to announce our first tracks and curators: Technology (curated by Holger Blank, SinnerSchrader), Fashion (Anitra Eggler, Internet Pioneer & Communications Expert), Experience (Peter Bihr, Third Wave), Mobile (Laurent Burdin, SinnerSchrader Mobile), and Creative (Elisabeth Stangl, 99faces.tv). The curator for Start-ups will be announced soon. As usual, there will be well an overall ’International Keynote Track’ that will be curated by Monique van Dusseldorp as International Programme Director.
In addition, there will be a community-driven track, curated by Igor Schwarzmann, where speakers proposed by you or even yourself get the chance to perform on stage. Starting today, we open our Call for Participation. Until November 29, you’re invited to submit a speaker and topic proposal at nextberlin.eu. You will be able to vote for proposals until December 20. After voting has closed, our curators will go carefully through all the applications and votes and decide who will perform on stage.
Will Everyone Love Data?
Will data be loved by everyone? Considering the online advertising market the answer certainly won’t be yes.
Especially premium advertising networks and premium content publishers have always tried to put as little as possible focus on data and measurability and rather promising more or less immeasurable branding effects.
This has worked for a while now. Online advertising over the last 15 years has mostly been sold like traditional offline advertising: Through their context and their advertising media. The website was treated much in the same way as a billboard or a magazine. But online advertising can be a lot more, when we embrace data. Online advertising can be personalized.
Think of retargeting that has been starting to take off in Europe lately. Before retargeting, online display advertising through a lack of decent targeting mechanisms only worked for advertisers with real broad audiences. Retargeting has now created a situation in that display advertising will work for almost every advertiser that so far thought his product was so niche that it only work in SEM.
And remember that this is just the first step. Facebook will launch a competitor to Google Adsense that will be based on Facebooks huge profile database instead of context. Imagine the possibilities of really targeted display advertising!
Data driven display advertising will change the whole ecosystem. It will hurt the existing players. Premium ad networks as well as premium content publishers. Still today advertisers need cooking magazines online and offline to reach middle aged women that like to cook and pay premium prices for them. But what if they can reach these audiences a lot cheaper and a lot more exactly on all websites they are using without paying the price for a premium content surrounding?
Certainly: There will always be premium branding advertising on the Internet and that’s good for all of us. To me the question is rather, how big their niche is going to be.
About the author
Thomas Promny is a German Internet entrepreneur focused on businesses in Online Marketing and e-commerce.
Among the companies co-founded by him are TRG The Reach Group, one of the leading Online Marketing and SEO consulting companies in Germany and RevenueMax, a display traffic monetization network.
Keen to find our more? Check out Thomas’ talk at NEXT11:
