NEXT11 means
Data Love Data is the resource for the digital value creation and fuel for the economy. Today, data is what electricity has been for the industrial age.
Business developers, marketing experts and agency managers are faced with the challenge to create new applications out of the ever-growing data stream with added value for the consumer. In our data-driven economy, the consumer is in the focus point of consideration. Because his behaviour determines who wins, what lasts and what will be sold. Data is the crucial driver to develop relevant products and services for the consumer.
