In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands. At CO OP Brand Partners, Dean guides entrepreneurs and forward-thinking leaders of the Fortune 500 to expand their services, redefine their brands and win more business. His leadership in brand strategy and innovation has directly helped clients generate billions in new business. Prior to joining CO OP, Dean was a Principal at Method and Wolff Olins, winning and leading major projects for clients including Comcast, GE, (RED), McDonald’s, Nikko, Kraft and PepsiCo.As a popular authority on branding and business strategy, Dean has spoken at Google, Duke, Kellogg, Wharton and major television networks, and is a regular contributor at Forbes, among other major publications. Above all, Dean's passion is for inspiring brands to push boundaries, translating big-picture insights into dynamic marketing and innovation programs that provoke, inspire and change the world.