NEXT

Karin is a seasoned Senior Digital Marketing Executive at Accenture Song ASG, located in the Frankfurt / Kronberg office.

She joined Accenture as an experienced hire as Managing Director in May 2021 and is now serving as the Marketing Function Lead within Accenture Song. Additionally, she holds the responsibility for the Intelligence Capability.

Furthermore, she is representing Accenture in the board of directors for digital marketing at BITKOM, Germany’s digital association representing more than 2,000 companies of the digital economy.

Prior to her tenure at Accenture, Karin was the German CEO of one of the world’s leading media agencies within dentsu, one of the world’s top 3 International Holding Groups.

2010-2015 she was part of the leadership at SinnerSchrader, one of Europe’s Top digital agencies in her role as Managing Director and Chief Commercial Officer. She demonstrated her expertise in driving business growth, which she achieved by transforming a proprietary ad server into a comprehensive and innovative data management platform together with the team. Furthermore, Karin was responsible for crafting and implementing data strategies and ensuring that all client services and consulting were delivered at the highest level.

During a decade of her career Karin has also been instrumental in driving digital business growth, overseeing digital communication strategy, and consulting at WPP/Mediacom.

Her academic background includes a Master's degree in Psychology, a Master's degree in Market Research, and an Executive MBA in Media Management, all of which demonstrate her exceptional technical and psychological prowess in the field of marketing.