Zwetana is Design strategist, Scrum Product Owner, blogger and entrepreneur, who explores the ability of design to sensitize different disciplines and to form human behavior. As a User-Researcher and UX-Consultant, Zwetana supports organizations in developing and implementing unique digital strategies. At the moment Zwetana is focused on educational technology and digital knowledge transformation. Together with Anastasia Gramatchikova she is running open Master Classes for Human Centered Design.