Matthias Schrader

  • In an era of programmatic, what should media agencies do next?


    Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.

    By Matthias Schrader

  • Service Design – “A Strategic Imperative, Not a Management Option”


    Matthias Schrader about the potentials of Service Design for marketing. His appeal to brands and companies: Create meaning!

    By Julian Hinz

  • NEXT13: opening remarks


    Matthias Schrader and Neelie Kroes kick off NEXT Berlin 2013 with a rallying call, a call to battle: Here Be Dragons

    By Adam Tinworth

  • Start-up Pitch Award Ceremony at NEXT Berlin 2012


    Over 100 start-ups applied for the Deutsche Telekom Start-up Pitch at NEXT Berlin 2012. Twelve of these had the chance to pitch live at the conference, but just one could win. A top-class jury decided on the winner: Squadmail!

  • Data Love


    Matthias Schrader, SinnerSchrader …

  • Welcome