Matthias Schrader

  • In an era of programmatic, what should media agencies do next?

    14/04/2015

    Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.

    By Matthias Schrader

  • Service Design – “A Strategic Imperative, Not a Management Option”

    11/09/2013

    Matthias Schrader about the potentials of Service Design for marketing. His appeal to brands and companies: Create meaning!

    By Julian Hinz

  • NEXT13: opening remarks

    23/04/2013

    Matthias Schrader and Neelie Kroes kick off NEXT Berlin 2013 with a rallying call, a call to battle: Here Be Dragons

    By Adam Tinworth

  • Start-up Pitch Award Ceremony at NEXT Berlin 2012

    02/10/2012

    Over 100 start-ups applied for the Deutsche Telekom Start-up Pitch at NEXT Berlin 2012. Twelve of these had the chance to pitch live at the conference, but just one could win. A top-class jury decided on the winner: Squadmail!

  • Data Love

    27/05/2011

    Matthias Schrader, SinnerSchrader …

  • Welcome

    12/11/2010