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"Social" might be the most over-hyped phenomenon on the internet today. Yet, very few of those creating the hype talk about the real effort needed to get good returns from the social web - and social apps.
Too many businesses are just bolting social media and mobile onto their existing business offerings. That's not enough - they need to rethink their services, and for that they need digital service design.
One UK train operating company is taking tiny steps towards using the big data volumes generated by complaining commuters…
Controversy is floating around systems for measuring online influence after a peer showing by Klout at Le Web London. Is there a real future for these tools?
Official blogger Dimitris Kalogeropoulos asks if we're in a social network bubble - or a social media one - and if the bubble bursting will herald the post-digital age.
Social Media Week - which just concluded - highlighted the tension between those who wanted to contain social media to certain parts of businesses, and those who want it to utterly transform the cultural landscape.