• Morphing: The People’s Car Project


    Of course, knowing the desires and needs of your stakeholders is the basis for developing successful products and services. In China, Volkswagen therefore used an open innovation approach: ‘The People’s Car Project’.

  • Alexander Shapiro – Chinese Women Over 30: What makes them tick and click?


    China’s economy is not only one of the largest in the world, but also one of the fastest growing. At NEXT Berlin 2012 Alexander Shapiro explained why this development was accompanied by fundamental changes in terms of consumption and internet usage.

  • Will Sansom – People Power: From Social Marketing to Social Business


    Social Media has been used as a marketing tool for quite a while now, but maybe not the right way. At NEXT Berlin 2012 Will Sansom explained that many brands use social media like a broadcasting channel - which obviously does not exploit their full potential.

  • Soundcloud – Share Your Sound


    David Noël explains what Soundcloud's mission is: to “unmute the web”.

  • Amen!


    Felix Petersen introduces his Berlin startup Amen, an app allowing you to easily share your opinion with others.

  • Gidsy – A Marketplace For Things To Do


    Gidsy is a peer-to-peer marketplace for things to do. In this presentation co-founder and CEO Edial Dekker explains the idea behind.

  • Kate Hartman – On The Body


    Kate Hartman describes her work as “body-centric”: She explores how technology and wearable objects like jewelry or clothes can be combined allowing our bodies to communicate. In her keynote speech at NEXT Berlin, she presented several interesting projects on that topic.

  • Jeremy Abbett – Creation, Makers and Co.


    At NEXT Berlin 2012, Jeremy Abbett introduced the maker movement and his view on where our society should be heading for. Makers are a subculture that developed out of the Do-it-yourself culture and refers to creating anything from electronics or robotics to 3D prints yourself.

  • Kyle McDonald – Appropriating New Technologies


    When media artist Kyle McDonald first shared the face tracking software he developed, he didn’t know what would happen: A large community formed and explored the ways in which this tool could be used. In his keynote talk at NEXT Berlin 2012 he presented a variety of applications.

  • Alexandra Deschamps-Sonsino – The Soft Power of Objects


    Interaction designer Alexandra Deschamps-Sonsino explores the relationship between robots and humans. At NEXT Berlin 2012 she shared her keen observations about how the development of robots changed - and how they changed us.

  • Spotify – The Platform For Music


    Spotify is a platform for music that launched in March 2012 in Germany and is active in 13 countries worldwide. At NEXT Berlin 2012, the company’s evangelist Axel Bringéus presented Spotify’s plans for the future.

  • Airbnb – A Marketplace For Extraordinary Places To Stay


    Gunnar Froh is Country Manager Germany at Airbnb - a San Francisco based startup. In this presentation during the “International Startups in Berlin” session at NEXT Berlin 2012 he tells us the story of Airbnb.

  • Jason Whitmire – A VC’s Perspective on Berlin


    Being a Partner at Earlybird, Jason Whitmire gives us an insight on a VC's view on Berlin and its international startup scene.

  • Deepa Iyengar at NEXT Berlin 2012


    Bending spoons with the power of your mind? What reminds of Uri Geller, actually is a mind-controlled game Deepa Iyengar presented at NEXT Berlin 2012.

  • Looking East


    Talking about startups, Western markets dominate the discussions. But Eastern Europe offers entrepreneurs some advantages the satisfied markets in the US, UK or Germany don’t. In this talk at NEXT Berlin 2012 the issue is discussed.

  • Berlin Startups: The Friendship Economy


    One of the main reasons why Berlin is such a fertile ground for startups is the willingness to support each other - the “Friendship Economy”. At NEXT Berlin 2012 Edial Dekker, Felix Petersen and David Noël discussed the issue together with Mike Butcher.

  • International Start-ups in Berlin


    Berlin is one of the places to be for both innovative startups and accompanying investors - not just coming from Germany, but from around the globe. Three of them discussed the issue at NEXT Berlin 2012.

  • Alexander Bard – The Internet Revolution


    At NEXT Berlin 2012 Alexander Bard He talked about the fourth revolution: the internet dramatically changing society, culture and economy. And even though his conclusions sometimes seem obvious, his talk can be compared to a revelation.

  • Ulla-Maaria Engeström at NEXT Berlin 2012


    Ulla-Maaria Engeström is the founder and CEO of ThingLink, a tool enabling you to link objects and persons displayed in your images. In this interview at NEXT Berlin 2012 she talks about the idea behind ThingLink.

  • Aram Bartholl – Uncloud your files in cement!


    Aram Bartholl, a Berlin based artist, mixes up realities: online and offline, public and private. The central theme of his work is the question of how digital data or products could be transferred to the physical world.

  • David Weinberger – Unsettling Knowledge


    “Chaotic. Unpredictable. Randomn. Very useful.” This is how David Weinberger, author, technologist and philosopher, describes flickr - a wonderful example of social knowledge. In his closing keynote at NEXT Berlin 2012 he explains how the internet changed knowledge and why our old institutions of knowledge fell apart.

  • Russell Davies – There’s A Walrus In My Fridge And It Won’t Shut Up


    In his keynote speech at NEXT Berlin 2012, Russell Davies humorously and cleverly illustrates his idea of what will be next: the network of things. Davies’ post-digital world is a “making world” in which people use networked things to produce analog objects - personalised and on demand

  • George Dyson – Turing’s Cathedral


    History repeats itself: Analog computation was the next big thing in the first half of the 20th century and, according to historian George Dyson, it will be the next big thing again. In his keynote speech at NEXT Berlin 2012, he explained why social networks like Facebook are already beyond digital and represent analog computation at the same time.

  • René Obermann – What’s beyond digital?


    At NEXT Berlin 2012 René Obermann, CEO of Deutsche Telekom, established that today the transition between digital and post-digital is complete or at least will be in the near future. In his keynote speech Obermann explained why this paradigm shift represents a threat and a great opportunity at the same time.