Stefana Broadbent on The Power Struggle: Choosing the Right Channel to Request Attention

There’s an argument going on wether the Internet makes us smarter or dumber. If you follow the research Stefana Broadbent has done, you’ll be astonished to learn that the number of people we communicate with on a daily basis is pretty stable, despite all the new communication channels that show up every year or two. For example, 80 per cent of all private phone calls go to four or five people who belong to the inner circle, and our use of channels becomes more mono-channel the more toward the outer space, the weak ties, we get. Watch this video…

There’s an argument going on wether the Internet makes us smarter or dumber. If you follow the research Stefana Broadbent has done, you’ll be astonished to learn that the number of people we communicate with on a daily basis is pretty stable, despite all the new communication channels that show up every year or two. For example, 80 per cent of all private phone calls go to four or five people who belong to the inner circle, and our use of channels becomes more mono-channel the more toward the outer space, the weak ties, we get.

Watch this video on video.nextconf.eu, where you can rate it, share it with your social network and find other talks from our archives. And don’t miss J. Martin’s excellent write-up of Stefana’s talk.