The Big Data meme has been on a rise for a couple of years now. Actually, there are some people out there who happen to have dealt with Big Data for quite some time. One of them is Jeff Jonas, Chief Scientist at IBM Entity Analytics Group. He thinks that Big Data is a big problem that’s only getting bigger.

Jonas designs next generation technology that helps organisations better leverage their enterprise-wide information assets. With particular interest in real-time “sensemaking” these innovative systems fundamentally improve enterprise intelligence which makes organisations smarter, more efficient and highly competitive. Last year, he sat down with GigaOM to discuss the data tsunami that is hitting the corporate world.

Information is being created faster than organizations can make sense of it,” he says. The gap between the growth of information and understanding is widening because the tools for understanding are not scaling as fast as the growth in data and information. “As computers are getting faster and the world is getting more sensors, the organizations have been getting dumber,” he said. “The percentage of what is knowable is on a decline.”

“The future doesn’t look like Tom Cruise in The Minority Report at all,” he said in the video conversation, that was produced & edited by Chris Albrecht. “The actual future is where data finds data and relevance finds the consumer.” He talks about what we can learn from casinos and why he hates the idea of batch processing. Jonas also talks about how the big data problem is going to overrun the web as well.

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