Ulla-Maaria Engeström is the founder and CEO of ThingLink, a tool enabling you to link objects and persons displayed in your images.

In this interview at NEXT Berlin 2012 she talks about the idea behind ThingLink and its main advantage: Images, that used to fulfill visual functions only, can now generate higher click rates or increase the time spent on a website.

Being one of the few female social media entrepreneurs she also explains how she manages to combine carreer and family and why women need to overcome the idea of having to do everything theirselves.