AKQA at NEXT Berlin 2012

The main reason of coming to these events is to learn and be inspired. We couldn’t find a better place for that than NEXT Berlin 2012.

Ajaz Ahmed and James Hillton are not only charming, but also very inspiring themselves. At NEXT Berlin 2012, the founders of AKQA presented their formula for being successful in a world gone digital: ‘Velocity’.

They wrote a book of the same title together with Stefan Olander, Vice President Digital Sport at Nike. It contains seven laws for effectively marketing products and services for the interactive consumer.

And the guys know what they are talking about. The guidelines were derived from their long experience in the market.Hilton and Ahmed and have been working for over twelve years in the industry.

At NEXT Berlin 2012 they shared their learnings: continuously evolve, do things instead of endlessly discussing them, innovate. Cut to the chase and always have the customer and his needs in mind.

AKQA is an international agency, which specialised in interactive marketing. It serves major customers like Audi, Unilever and VISA in 8 offices around the world.