Products have always been carefully designed to offer the highest level of usefulness to customers. We believe that services should be handled the same way. And so now is the time to start applying new methods to both optimise and revolutionise digital services.

This topic is so important that we don’t want to wait another year to discuss it at NEXT Berlin 2013. That’s why NEXT Service Design will take place on October 8, 2012 in Alte Münze Berlin.

Among the speakers will be service design pioneer Chris Downs (Method), Louisa Heinrich (Fjord) and David Bausola (Philter Phactory), who will present and discuss innovative approaches in their keynotes.

Service design is rapidly gaining importance. Companies realise that they can break away from competitors by offering innovative complementary services. In doing so, they are also able to generate growth – even in mature markets.

Service design considers all points of contact between product and customer. How can these be planned, designed and managed in a way that creates added value, and which exceeds the mere product being delivered?

Service design offers the tools to do this: among them are design thinking, user-centric design methods and interaction design. The results achievable when following this approach can be seen in standard-setting digital projects for new digital ecosystems, mobility services and the Internet of things.

At NEXT Service Design we will discuss this topic with a professional audience of European digital Service Design agencies, enterprises and academia. Experts, thought-leaders and the most creative minds will present innovative projects and share their knowledge in keynotes, talks and hands-on workshops.

Blundstone Osterberger (SinnerSchrader) and Peter Bihr (freelance Digital Strategist) will act as curators for the conference programme.

Save the date & buy your ticket now! Be inspired by the innovative projects and future-oriented methods to be presented at NEXT Service Design and take the chance to discuss the future of digital services with designers, enterprises and experts from academia.