Matthias Maurer on La Red
Matthias Maurer founded La Red in 2009 with the aim of producing ‘good digital communication’, as he puts it. La Red is an advertising agency for digital projects.
They try to combine ‘the best of both worlds”: the approaches of both classical and digital agencies. The former’s strengths are storytelling and understanding brands. Whereas digital agencies are characterised by their love of innovation and the ability to adapt to changing circumstances. La Red tries to reflect both approaches in its organisational structure and culture.