Where Some Of My Genes Come From
Despite of (or because of) his background in arts and design, Martin Gassner has been working for more than 20 years in the digital sphere. In this presentation at NEXT Berlin 2012 he shared his learnings from different art projects and explained how they can be applied to digital agencies.
In 1987, he realised that ‘digital is perfect for designing services that make people’s lives easier and more fun’. Since June 2012 he has been a Managing Director at SinnerSchrader, where he works on projects enabling brands to provide their customers with such services as well.