Kjero is a platform that allows marketers to book ‘product trial’ experiences in a given number of German households. The company calls this form of marketing communication “Tryvertising”.
The brand provides Kjero with the necessary number of products. These are listed on the Kjero platform with up to eight other products. Community members can then choose three goods they want to try. Because they are testing them in their own homes, consumers become highly involved with the products. Of course, only selected members who are part of the marketer’s target group have the opportunity to apply for testing.