NEXT Service Design: Blogosphere Reactions

Links to the posts from attendees of NEXT Service Design - and the lessons they took away.

A quick round-up of reaction posts to NEXT Service Design, which was held in Berlin earlier this week:

Co-curator Peter Bihr summed up his lessons from both the curation process and the event itself:

For example, as I learned from Sami Niemelä, in Finland Service Design is everywhere. No need to explain the idea to anyone, really, as all agencies and their clients are fully aware of its importance. In other countries like Germany or Sweden, it’s a different story altogether. As to why we can only speculate, but it’s a good reminder for why meetups (physical and virtual both) are so important – there’s lots to learn from one another, and diverse input leads to better outcomes.

Ingjerd Jevnaker, senior service designer for Logica’s UX-team has created a great Storify, full of images from the day.

Magnus Christensson, CEO of Socialsquare, summarised his experiences in a post, including this interesting and astute observation:

Another thing I realized is that the “social” aspects of products and services still is not a common aspect or perspective of service development or design. We have written and talked about it before, but when it’s discussed, “social” is still very much linked to “social media” such as linking a certain service to Facebook or using Twitter to communicate about the service we’re building. Since this is not what it is about at all, perhaps the ideas around this is not clearly communicated yet and that people and organizations like Socialsquare need to put in more time and efforts to be clear of this.

Pernilla Dahlman, head of marketing and sales at Transformator Design Group, blogged her notes and highlighted Pia Betton’s talk and its link to change management:

Personally I think Pia’s talk on integrating Service Design methodology into the Change Management framework is a trend to keep track of. The iterative, prototyping and co-creational characteristics of the Service Design methodology is spot on to solve the challenges of acceptance, learning and organisational behavioural change that the Change Management discipline has struggled with for decades.

And finally, the Coding People blog has a picture-rich blog post, mainly focusing on the events in the upstairs “bubble” space. The posts’ in German, but this might give you a flavour:

Smartphones are an indispensable part of our everyday lives. More people have access to a smartphone than a toothbrush. When I want to know what the weather is, I do not look out the window, but start my weather app. The smartphone has become THE touchpoint.

If I find any more posts about the conference, I’ll link them in the next few days. Feel free to e-mail me if you know of any (or have written one yourself).